Why? Perfectly Imperfect Produce!

There’s nothing I love more than when a person not only recognizes a problem, but comes up with an innovative solution. That’s exactly what Ashley Weingart did when she launched Perfectly Imperfect Produce.

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Ashley’s family has been in the produce business for four generations. Ashley saw that the industry had a lot of food waste due to buyers’ shifts in demand or desire for “perfection” in the product.

Perfectly Imperfect Produce rescues produce that would otherwise go to waste, but is perfectly good for consumption. The items are unique in size, shape, or color, as well as those considered surplus crops.

Not only does Perfectly Imperfect Produce help to reduce food waste, they also help improve access to healthy food. For every box purchased, a donation of produce is made to local food pantries through the Hunger Network of Greater Cleveland.

We got to hear about Perfectly Imperfect Produce’s mission, as well as taste some of their delicious produce last night at Prep Kitchen CLE, which is a gorgeous space that is available for rent for meetings, social gatherings, and the like.

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Aubrey of That’s What She Eats, who works with Perfectly Imperfect Produce to create recipes with their produce, created some delicious nibbles: sweet potato slices, roasted cauliflower, curry hummus, and butternut squash mac.

We also got to fill our own box of Perfectly Imperfect Produce, with items like apples, pears, ginger root, squash, and mango.

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You can get in on your own Perfectly Imperfect Produce box with various options, such as organic, all fruit, and all veggie. You can also pick your size and frequency of delivery. Yes, I said delivery. All this great produce is delivered right to your door! Click here to see your options and order.

Perfectly Imperfect Produce is available in Cleveland and Columbus. Rescue some produce and do something good for you, for the food industry, and for those in need!

***Disclosure: I was invited by Perfectly Imperfect Produce to attend a complimentary influencer event. As always, all opinions are 100% my own.***

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3 Responses

  1. Michelle Woo

    I workout with Ashley and didn’t know she founded Perfectly Imperfect. Loved seeing this event and the good work that Ashley is doing!

  2. Great post! This is wonderful! Delivery is amazing! Do buyers get to select the exact produce that fills their box each week too or is that pre-done based on what is available?

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